In today’s social media world, business owners are constantly learning a new technology to share their vision. For some keeping up with the tech is no big deal. Others of us find it to be a distraction.
I normally tell entrepreneurs to outsource any process that is not revenue-generating, distracts from the vision, or wastes mental energy. This networking may take mental energy and potentially distract you, but it is a valuable revenue generator.
So my advice is to do some soul searching and decide how much of your media you can handle without it costing you. Then find someone to help you manage your media presence. Maybe they can help by educating you on a better system to share your thoughts. Or they might be the best sales professional your business could hope for (Other than yourself).